|THE CLIENT||Gymnastics Victoria
Location: Melbourne, Australia
Date: Christmas 2019
|THE GEAR||Limited edition gymnastics shorts and leggings|
|THE BRIEF||To design and produce unique, limited edition gymnastics shorts and leggings to be positioned as the perfect gift for GV’s 2019 Christmas campaign. Three garment styles were developed featuring eye-catching curving spliced panels, flat lock stitching and an interesting decorative finish. To give a truly unique feature, customers could choose to have an individual’s name printed on the leggings.
Timeframes were key, with everything from custom garment design through to sales, production and delivery to be completed within a 6 week period leading up to Christmas.
|THE SOLUTION||Within a short timeframe, we completed pattern design and size grading for three garment styles including spliced panels; garment sampling and testing; off-site photography and post-production; online store set-up; marketing material development and promotion; facilitation of online sales; garment manufacture (three styles in two colour options) and distribution to individual customers meeting the critical pre-Christmas deadline.|
|CLIENT TESTIMONIAL||“Engage Athletic were fantastic to work with to create the Gymnastics Victoria X Engage Athletic Gymnastics range. They were collaborative in the garment design process and we were very happy with the product. Having a range of three different items provided choice for our gymnastics community and it was great to have the option to add the gymnasts name to the items. Engage Athletic were proactive in helping us market the product and had innovative ideas to increase brand awareness throughout the campaign. They stuck to all deadlines and from a Gymnastics Victoria perspective the campaign was a big success!”
Gen Simmons, General Manager – Marketing and Commercial, Gymnastics Victoria
Modelled by Alex Eade – 2018 Commonwealth Games Gold Medallist and Engage Athletic Ambassador